CBX Apparel
Founded at 13. Creative apparel with a purpose. The label that coined “Creative people are our people.”
CBX Apparel was a clothing label whose every graphic was drawn by hand. Charlie founded it at thirteen, in 2019, and ran it for six years. Its line was the whole brief: creative people are our people. Clothing for people who make things, made by someone who did.
It was the first place he learned to ship: to design a product, photograph it, sell it, and stand behind it.
Every piece began as a drawing. The brand grew from those drawings into a full label with its own photography, site and store, all built by Charlie. The lessons about restraint that run through brsts and Veloro were learned here first, often the hard way.
CBX was wound down with care at the end of 2025, after six years. The site at cbxapparel.com now holds the retrospective: the whole story, one year at a time, and a thank-you to the people who wore it.
Charlie Bieger builds brands, products and software. About him, or get in touch.